Consumers have become accustomed to the collection and resale of their personal data by apps and digital services. With the rise of consumer neurotechnologies, data collection is becoming more intimate. One headband monitors brain activity for meditation coaching, another claims to treat anxiety and depression, and another analyzes brain signals for better dating matches. Colorado has passed a law to protect this sensitive data for the first time in the US. The law expands the definition of “sensitive data” to include biological and neural data generated by the brain and nervous system. Companies can currently harvest and share this data without regulation.
