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Birkin bags are too hard to buy, shoppers allege in antitrust lawsuit

·1 min

Birkin handbags, known for their exclusivity and high prices, are at the center of a lawsuit in California. Two customers claim that Hermès, the luxury brand behind Birkins, is a monopoly violating antitrust laws. The customers allege that Hermès required them to purchase other items before being allowed to buy a Birkin bag. Such tying of sales is considered anticompetitive and is forbidden by US law. While proving the monopoly claim will be challenging, the lawsuit may have implications for Hermès’ reputation. Birkin bags are considered a symbol of rarefied wealth and are difficult to acquire directly from the brand. Despite the hurdles, the lawsuit has shed light on alleged practices that could be embarrassing for shoppers.