Chipotle and Spirit Halloween are launching a costume collection
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Chipotle is getting into the Halloween spirit with a costume collection in collaboration with Spirit Halloween. The collection features bodysuits designed to look like a Chipotle napkin, fork, water cup, burrito, and to-go bag. This is not the first time Chipotle has used costumes as a marketing ploy, as they previously launched a lemonade-scented soy candle that resembled a water cup. The costumes will be available for purchase online and at select Spirit Halloween locations. The collaboration comes at a significant time for Chipotle following the departure of their CEO and the appointment of an interim CEO.