It's never been harder to be Mister Softee

It’s Never Been Harder to Be Mister Softee #

Once a thriving business with over 2,000 trucks in 38 states during its peak in the 1960s, Mister Softee is struggling. Currently, there are only around 630 trucks operating in 21 states due to increasing competition and rising costs. Factors such as hot weather, changes in American family sizes, and the advance of technology have also affected the business. Independent franchise owners are concerned about their ability to stay in business, as boutique ice cream shops, chains, and even other independent trucks vie for customers. Inflation, maintenance costs, and expensive supplies have forced franchisees to raise prices. Additionally, extreme heat has impacted sales as customers prefer cold drinks over ice cream. Despite challenges, franchisees are adapting by extending the ice cream season and catering to private events.