Skip to main content

Oasis launches a campaign at Kao Corp, but this battle is likely to be a difficult one

·1 min

Kao Corp Faces Activist Pressure #

Japan-based Kao Corp is under pressure from activist hedge fund Oasis Management. Oasis announced that it owns over 3% of Kao Corp and released a presentation called ‘A Better Kao’ proposing changes at the company. Oasis highlights several issues, such as Kao’s underperformance compared to peers, low return on equity, and lack of focus on international expansion and marketing. Oasis suggests solutions including expanding globally, streamlining the brand portfolio, and refreshing the board. Kao Corp responded by stating that Oasis lacks understanding of its plans and portfolio management.