Online superstore Temu doubles down on Super Bowl with TV ad and $15 million in giveaways

A year after its debut at the Super Bowl, a Chinese-backed online shopping platform called Temu is intensifying efforts in its most important market. The Boston-based company, owned by PDD, is running its second ad during America’s biggest sports event and offering $15 million in coupons and giveaways. Commercials for the 2024 Super Bowl are selling at higher rates than last year. Temu’s ad features a shopper dancing through bargains with prices ranging from 99 cents to $9.99. The company focuses on gaining market share without worrying about profit margins. Temu’s expansion has been successful, and it has attracted millions of monthly active users. Its success is also positively impacting its parent company, PDD.