Streaming is getting more expensive for consumers. Here's why

Streaming companies, such as Disney, Warner Bros. Discovery, Paramount Global, and Comcast, are looking for ways to make their streaming services profitable. To achieve this, they have implemented various strategies including cheaper, ad-supported models, platform bundles, and cracking down on password sharing. However, these efforts have resulted in higher subscription costs for consumers, with frequent price hikes. Despite the increase in prices, media companies are seeing positive results in terms of profitability. The focus is no longer solely on gaining subscribers but also on generating revenue from existing customers.