WNBA reports record TV viewership for 2024 season, highest game attendance in 26 years

The WNBA is experiencing a surge in popularity, with a significant increase in viewership and attendance. Compared to last season, the average number of viewers per game has tripled to 1.3 million. This growth is attributed to the presence of popular players, as well as a powerful rookie class. In May alone, 400,000 fans attended games, the highest number for the first month in 26 years. The league has also seen an increase in merchandise sales, with a 236% jump compared to the previous year. The WNBA is pleased with the growing engagement from diverse audiences.